Whitepaper: How health insurers can save their customer relationships

• Status quo of private health insurance
• What policyholders think – quantitative data analysis
• What influence do apps from private health insurance companies have
• What private health insurers need to save customer relationships

Customer relationships in health insurance companies

Private health insurance companies have been fighting for their customers for many years. Acquiring new customers is becoming increasingly complex, and the challenge of retaining existing customers is becoming ever more significant. Several factors play a role here. On the one hand, the effort required by customers is significantly lower for statutory health insurance companies. On the other hand, the user-friendliness of digital applications cannot keep up with customer expectations.

In order to attract and retain customers, a key question arises: What do customers want and how should private health insurers respond to this?